The Agency Register
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“We engaged The Agency Register to conduct our international search for a world-class creative agency to handle CBA's brand and product advertising. I have no doubt that Peter McDonald's management of the process strongly influenced the successful outcome that we achieved”

Mark Buckman, Chief Marketing Officer,
Commonwealth Bank

  
   

Why Clients Engage Us

Clients engage us to manage this important task because they value our independence, contemporary industry knowledge and, just as importantly, our intimate understanding of how agencies are structured and operate.

They know we are mindful of the reputation risks involved in making an agency partner decision and that we are well equipped to manage them. Also they recognise that we handle our dealings with all agencies (including an incumbent agency) in the same impartial, respectful and professional manner that they themselves would.

  
     

Major benefits

Clients receive the following major benefits from using us:

  • Independence – no vested interest in relationship creation outcomes; schooled in great governance principles;
  • Strict Confidentiality – guarantee strict confidentiality of all enquiry, pre–review, review and wider business related matters;
  • Highest Ethical Standards – treat all agencies/consultancies on an impartial, equal terms basis; an active corporate member of the St James Ethics Centre;
  • Proven Process – end–to–end process that ensures best WoB outcomes and agreed timelines are met; helped create the AANA’s current ‘pitch’ guidelines, regularly review them;
  • Contemporary Industry Knowledge – able to access ‘decision–critical’ information on a pro–active, ongoing and professional basis; a key commentator on agency business performance and overall industry trends; affiliate member of CIPSA (peak procurement industry body).
  • Local Yet Global Know How – 100% Australian owned company with a network of associates in key global markets; a foundation member of AdForum’s Agency Search Consultants’ Global Advisory Board.
  
  What We Do Why Clients Engage Us Who We Have Worked With About Us
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The Agency Register
Suite 402, 6A Glen Street
Milsons Point
Sydney NSW 2061
Australia
   P: (02) 9957 2220
M: (0414) 452 231
E: peter@agencyreg.com.au
   Peter McDonald – Managing Director
Ross Geddes – Chairman

• Corporate Member of the St James Ethics Centre
• Founding Member of Value Creation Australia
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Copyright © 2011 The Advertising Agency Register (Australia) Pty Ltd