“Considering the time and effort invested in agency selection activities and the importance attached to their outcomes, I would definitely recommend The Agency Register for ALL agency search and roster reviews.”

Murray Howe, Head of Marketing,
Hollard (Real) Insurance

Who We Have Worked With

We have worked side–by–side with clients of all sizes in Adelaide, Brisbane, Melbourne and Sydney within the automotive, banking, energy, financial services, FMCG, insurance, media, retail, telecommunications, travel and tourism and many other industry sectors.

Some of our clients have engaged us for multiple assignments, and a number of them on several occasions, over a five to seven year period.

Testimonials

ANZ (One Direct)

“In August 2006, ANZ launched a new organic brand, One Direct, that offers extremely competitive mortgages for customers prepared to go direct rather than via branches. And we decided that it would be best serviced by its own through-the-line advertising agency. We contacted Peter McDonald at The Agency Register and very shortly found ourselves on the path to finding the right agency. As it was in its infancy One Direct required an agency that could act as both a full service provider and, in effect, the marketing team.

After engaging The Agency Register, the process moved very quickly. We were under a time constraint in terms of finding the right partner and the process was both robust and efficient. Peter provided a true representation of the agencies available, undertook the work in approaching them on our behalf, designed the expression of interest document, assisted in the short-list criteria and quickly moved on to stage two, requests for proposals.

Peter was extremely fair and unbiased to both his client and all advertising agencies. While he lead the agency review, he did so in a way that allowed us to find the advertising partner that fitted the culture of the people at One Direct. Peter was able to step into the background when necessary, and come to the fore when required. His knowledge of the industry and his instinct for the type of agency that would best suit One Direct was invaluable.

He also ensured the review process was enjoyable, discreet (one of our key criteria) and in no way an intrusion into our busy working lives. The end result is that One Direct has its own advertising agency that was able to hit the ground running from day one and has become a true partner".”
Lisa Henderson, Head of Group Segment Marketing, ANZ

Australian Institute of Management

“Like all good campaigns The Advertising Register's response to find us an advertising agency for a special project was on brief, on time and on budget. They clearly have a system that works for both parties and Peter's knowledge of who's out there and their respective strengths was invaluable in the short-listing process.

Their tried and tested evaluation system helped in the making of an objective decision and provided constructive feedback to the winner (and losers). Peter provided insightful advice along the way but allowed AIM to make the decision. We are now into the project and couldn't be happier with the result.”
Ross Moyle, General Manager, Marketing & Membership, NSW & ACT

Australian Pensioners Insurance Agency

“The Agency Register process helped us to focus on what was important, to debate and resolve differing opinions, and to objectively pick the agency with the best skills and fit for the business as–a–whole (not just my team). Peter was in the background and on occasion, when required, would help clarify an issue or challenge an agency’s sweeping statement.”
Stephen Mildred, General Manager Marketing

Campbell’s Australasia

“I have twice worked with The Agency Register, the first a few years ago to find a creative agency, the second was recently to appoint a new pack design agency. On both occasions, they brought to the table a diligent process and valued industry experience.

This ensured clarity around the requirements of an agency, prioritising what was important, the ideal/fit chemistry and, most importantly, broad team involvement in selecting a great agency. This proved especially helpful in managing a wide range of stakeholders from various business units and functions in the Campbell–Arnott’s organisation.”
Cathy Zeppieri, Marketing Director

Commonwealth Bank

“We engaged The Agency Register to conduct our international search for a world-class creative agency to handle CBA's brand and product advertising which ultimately resulted in our engagement of Goodby Silverstein & Partners, San Francisco. After being briefed, The Agency Register and its international network compiled a list and comprehensive background of candidate agencies that fulfilled our criteria. This enabled us to arrive at a short-list of agencies whom we interviewed via video conference with the full participation of Peter McDonald, who provided an evaluation framework that proved very useful in narrowing down the selection. Peter facilitated our meeting the key players of 4 agencies - 2 in the UK, 2 in the USA. All of the agencies were extremely well briefed and prepared for meaningful discussions with us. I have no doubt that Peter's management of the process strongly influenced the successful outcome that we achieved”
Mark Buckman, Chief Marketing Officer.

General Mills

“The Agency Register managed the entire pitch process and proved themselves invaluable in doing so. We're exceptionally pleased with the outcome and will definitely use them again for future pitches.”
Kate Beattie, Marketing Director

Jeans West Corporation

“Where to begin was the question I asked myself when faced with the challenge of looking for a new ad agency. The Agency Register was the answer! Peter McDonald gave great clarity to the process, asking the right questions to help us decide what we were looking for in an agency. His depth of knowledge of the industry ensured that we had the most appropriate agencies on our short-list and ultimately led to us making the right decision when it came to choosing our new agency.”
Beverley Johnson, Marketing Director

MBF Group

“The MBF Group faced the challenge of finding a lead creative agency who could develop brand strategy within the architecture of a parent brand coupled with the ability to execute communications in support of specific business objectives. Peter made this process straightforward and smooth running, whilst at all times being completely robust in terms of due diligence and quality.

Having his expertise in this area available to us even made the process enjoyable! We would not hesitate to use The Agency Register again and to recommend it to any organisation facing the challenge of finding a 'new' agency.”
Wendy Baylis, Head of Marketing

NRMA Motoring & Services Group

“At a time of major change across a number of fronts within the organisation we needed an independent 3rd party to take on the lion’s share of management of the process. The Register provided us with the best solution in terms of maximising our input and exposure whilst minimising our administrative obligations but still enabled us to maintain full decisive control.”
Alex MacClelland, Head of Marketing

Real Insurance

“I would definitely recommend The Agency Register for ALL agency search and roster reviews. As a young brand with big plans, we needed to adopt an agency selection process that was robust, transparent, thorough and timely; Peter McDonald delivered on all of those. I found Peter to be objective and professional at all times. Considering the time and effort invested in agency selection and review activities and the importance attached to their outcomes, The Agency Register represents a sound investment.”
Murray Howe, Head of Marketing, Hollard Insurance

7–Eleven Stores Pty Ltd

“The Agency Register proved of immense value throughout their entire engagement. Without their assistance we would not have reached nearly as many prospective agencies as we did and in fact it’s unlikely we would have initially considered the agencies we finally appointed. Peter added a level of knowledge, experience and professionalism that gave our total selection team confidence in the rigour and due diligence of the selection process to achieve the best outcome for 7–Eleven.”
Tracy Hammon, Brand & Communications Manager

Symbion Consumer Products

“The Agency Register made the path to selecting a new ad agency much clearer and enabled our team to focus on the issues that really matter. The process is robust, transparent and fair to client and agency alike.

In the end our decision was difficult, but only because our shortlist was so strong we felt we couldn't make a wrong choice, we just had to make the appointment that was most correct. Peter's peerless knowledge of the industry, his widespread contacts and his forthright and ethical methods breed confidence, the process drives sound decision-making.

Now six months in to our new agency relationship, the thoroughness of the process has definitely paid off.”
Steven Mann, Marketing Director

The Institute of Chartered Accountants in Australia

“Takes the focus off ‘creative pitches’, focuses on how they think strategically and how they execute on strategy. Ensured we matched our requirements as a client with the agency offerings, but also ensured we had a good cultural and personality fit. Outcome was appointment of an agency we are extremely happy to have as a partner.”
Marie Campion, General Manager