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“Peter made the process straightforward and smooth running, whilst at all times being completely robust in terms of due diligence and quality. Having his expertise in this area available to us even made it enjoyable!”Wendy Baylis, Head of Marketing,
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About UsA wholly owned Australian company (established in 1987), The Agency Register is an independent and confidential end–to–end agency search, review, selection and relationship management consultancy affiliated with a global network of AAR consultancies in the key global markets. |
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We are very ‘hands–on’ and fully manage for our clients the search, review and selection process from their initial brief (or earlier) right through to the final appointment stage — for agencies of any type. We have developed a close partnership with Navigare, a well established specialist in holistic Client–Agency Relationship Management programs, and created a JV operating entity, Value Creation Australia, to facilitate the seamless provision of our combined and entirely complementary professional services. Managing Director
His wealth of international and Australian advertising agency and marketing management experience has provided a first–hand understanding of how to create truly successful business relationships. Brand management roles at Warner Lambert and American Home Products have built his marketing foundations. While DDB, JWT (both Toronto, Canada), and DMB&B Sydney have largely shaped his agency experience – Bristol Myers, General Mills, Hanes Corp., Mars Inc., McDonald’s, PepsiCo, and Procter & Gamble being some of the key clients with whom Peter has intimately worked. Peter is also Adjunct Professor (Brand Communications) at Boston University, an Adjunct Marketing Lecturer at The University of Sydney, a member Marketing Discipline's Industry Advisory Board and of Parramatta Mission's Commercial Committee. He holds a B Com (Marketing), MBA (International Business), is a Fellow of the Australian Institute of Company Directors, and an Associate Fellow of the Australian Institute of Management. Additionally, Peter is a regular contributor to The Australian national newspaper on agency overall business performance and major industry developments. Chairman
In the mid' 80's Ross founded Geddes Parker & Partners, which has developed into a highly respected, independent Executive Search firm encompassing search, outplacement and human capital consulting. Prior to founding Geddes Parker, he worked in senior Marketing roles in steel, consumer products and pharmaceuticals, his most recent corporate role being Director-Consumer Products with Ciba-Geigy Australia. Ross holds a B Com (Marketing), a Masters in Commerce - both from UNSW - plus an MBA from Macquarie University. Global AffiliatesBelgiumShort ListContacts: Liliane Loos (Managing Director), Hilde Jonkers (Managing Partner) Czech Republic (Central Eastern Europe)Registr Reklamnich AgenturContact: Richard Hunt (Director) France (Spain and Portugal)Gibory ConsultantContact: Christian Larger (CEO), Marie–Charlotte Longueville (General Mgr) Germany (Switzerland, Austria and the Netherlands)AAR Gmbh Contact: Ute Hirschbiegel–Doerenkamp UK (London)AAR GroupContacts: Kerry Glazer (Managing Director), Nadia Martins (Head of Business Development), Carolyn Jordan (Head of Marketing) South AfricaIndependent Agency Search and Selection (IAS) Pty LtdContact: Johanna McDowell (CEO) USA (New York)AAR PartnersContacts: Leslie Winthrop (Managing Partner), Lisa Colantuono (Marketing Director) Key Links
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Peter McDonald has been MD and a major shareholder for more than a decade, and has re–shaped The Agency Register to remain the ‘pace setter’ in providing agency search, review and selection services — in a manner that is highly attuned to the requirements of great governance.
Ross Geddes has been a major shareholder and Chairman of The Agency Register since 1990, and plays a key management role in the areas of financial, business development and confidential assessment of 'finalist' agencies' existing client relationships. |
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The Agency Register Suite 701, 6A Glen Street Milsons Point Sydney NSW 2061 Australia |
P: (02) 9957 2220 F: (02) 9453 3787 M: (0414) 452 231 E: peter@agencyreg.com.au |
Peter McDonald – Managing Director Ross Geddes – Chairman • Corporate Member of the St James Ethics Centre • Founding Member of Value Creation Australia |
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| Copyright © 2009 The Advertising Agency Register (Australia) Pty Ltd | ||||